The Crude Life Interview: Srini Rao, The Unmistakable Creative podcast

The Crude Life
The Crude Life
The Crude Life Interview: Srini Rao, The Unmistakable Creative podcast
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Srini Rao, host and founder of The Unmistakable Creative podcast where he’s conducted over 600 interviews with thought leaders and people from all walks of life. Srini Rao talks about excessive digital consumption.

We consume far more than we create when it should be the opposite. Roa says if you actually took inventory of all the digital content that you consumed over the course of a week, you would actually be horrified.

Rao talks about when he went off social media for 30-days, creating artificial celebrities, the profession of “attention engineers” and digital decision fatigue.

Rao is the author of three books: the Wall Street Journal bestseller The Art of Being Unmistakable, Unmistakable: Why Only is Better than Best, and An Audience of One: Reclaiming Creativity for Its Own Sake. His work has been featured in the New York Times, Forbes, Inc, Business Insider, and The Blaze.

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