Since the COVID Shutdowns more and more workers are working remotely and online. This workplace freedom is creating all sorts of new cost and productivity issues in areas and departments they’ve traditionally only seen in sales and executive levels.
Those departments were, and are, given a little bit of slack or leeway since many times they are working out-of-town, away from their families and often work nights and weekends. However, one of the off-the-record reasons they are given slack in companies because they are the Revenue Generators. They are the ones constantly trying to bring money into the company.
On the flip side, what was once cubicle workers are now at-home workers or cubicle workers with an iPhone. No matter where human resources, creative or administration is working, they are a Cost Center, so it’s a whole different ball game in the wild wild world known as the marketplace. But on a traditional balance sheet, it’s the same.
Sales people bring in money, while the creatives and admins cost you money. This is one of the major reasons companies are having issues with workforce development, retention and acquisition.
Is your company or organization working as a cohesive team or working in different directions?
Consider this, if you have an employee using social media for personal use during the workday, it’s costing you double the money it did before social media. First off, the Cost Center employee isn’t working on your company duties, rather, they are spending time posting and filter adjusting. Second, are they posting about your company or government agency or their own side hustle or personal post?
There are some employees using their company jobs, government position or non profit agency to advance their personal endeavors. Some are getting into intense political post wars during work.
There are social media users who just waste time to pass time, others are actually stealing company time and money for their personal interests and endeavors. And some are just flat out addicted and need counseling.
These are just a few of the issues coming to light after a recent study found that employees abusing social media at work is costing American companies $800B a year. That’s right, $800B a year. Click here for the link to the story.
Americans’ vanity costs the economy hundreds of billions of dollars each year, a shocking report suggests.
Researchers at Harvard University found the US’ selfie-obsessed generation are driving up costs through things like a lack of productivity and increased healthcare use.
The costs are attributed to everything from health care costs being driven up to mental health to time allocations. There’s a number of angles and reasons social media matters in the marketplace.
One organization that is taking the proactive bull by the horns is TrainND Northwest. The training and educational organization has hired The Industrial Forest to assist in research and help create a new social media procedure that will incorporate new voices in the workplace, ideas to promote inclusion and a diversity of employee requirements.
“We feel that this social media procedure project is timely and vital in ensuring that the TrainND Northwest organization and employees receive valuable guidance in how to best navigate social media and ensure that employee social media participation is used for moving the mission and vision of TrainND Northwest forward.” said Kenley Nebeker Executive Director of TrainND Northwest. “We are proud and excited to be leading the way in developing social media procedures in North Dakota and look forward to advising any other entity that may want to provide similar guidance for their employees and organization as a whole.”
The Social Media Procedure is scheduled to be finished by October and be presented at the Minnesota Schools Public Relations Conference Oct 27 by The Industrial Forest’s Jason Spiess. He will also be presenting a Professional Podcast Policy at the conference.
The following is a portion of The Industrial Forest’s Social Media Training for companies, non profits and government agencies.
1. Do you use social media during the workday?
2. Which social media sites do you use during the workday?
3. Are you aware of any social media policy for the company/organization?
4. What do you primarily use social media for during the workday?
5. Have you ever felt harassed or bullied while at work on social media?
6. What do you find social media the most helpful with during your workday?
7. Is social media the first thing you check in the morning?
8. Do like or follow our company’s social media pages?
9. What would you like included in a social media policy or procedure?
While the social media world remains the wild west, more and more employees are finding out why Social Media Matters. Is the social media policy where you work current and effective?
This article was originally published at ESGU.org and reposted with permission.
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