Social Media Use Up During COVID-19 Shutdown

Here are several link to stories talking about how social media us it up. How are you standing out in your social media strategy?

Facebook sees 70% increase in Messenger group video calls following coronavirus outbreak

According to data shared with CNET, as of the end of last week, 70% more people are participating in group video calls using Facebook Messenger week-over-week, and the amount time spent on those group video calls has doubled globally. Similarly, voice and video calls on WhatsApp have more than doubled year-over-year in the places most impacted by the virus.

Report: WhatsApp has seen a 40% increase in usage due to COVID-19 pandemic

Overall, Facebook -owned WhatsApp has seen a 40% increase in usage that grew from an initial 27% bump in the earlier days of the pandemic to 41% in the mid-phase. For countries already in the later phase of the pandemic, WhatsApp usage has jumped by 51%.

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Coronavirus sparks huge jump in social media use, study finds

Research unearthed a 22 percent increase in Instagram campaign impressions from Q4 2019 to Q1 2020 and a 27 percent jump in engagement on average on TikTok from February to March.